Hello! I am Ye Liu (she/her/hers).

I am an assistant professor in the Information Technology Management group at the Scheller College of Business, Georgia Institute of Technology. I received my PhD from Michael G. Foster School of Business, University of Washington. 

Broadly, I am interested in how technology reshapes human behavior, particularly social interactions, and increasingly, what happens when the actors on digital platforms are no longer exclusively human. My current research focuses on FinTech and digital platforms, especially topics such as cryptocurrency adoption, social trading, and online networks. Using a mix of econometrics and machine learning, I analyze large-scale platform data to understand how people interact and make decisions online. I am also passionate about exploring how digital platforms can be designed to better serve underrepresented and marginalized communities, helping to create more inclusive digital spaces. More recently, I have become interested in how agentic AI reshapes platform operations, as well as the emerging dynamics of AI-AI interactions.

I received my bachelor's degree from Shanghai Jiao Tong University, China. Before my Ph.D., I have 3 years of consulting experience, specializing in the technology sector.