Hello! I am Ye Liu (she/her/hers).
I am an assistant professor in the Information Technology Management group at the Scheller College of Business, Georgia Institute of Technology. I received my PhD from Michael G. Foster School of Business, University of Washington, where I was advised by Professor Yong Tan.
I study FinTech and digital platforms, especially topics such as cryptocurrency adoption, social trading, and online networks. Using a mix of econometrics and machine learning, I analyze large-scale platform data to understand how people interact and make decisions online. I am also passionate about exploring how digital platforms can be designed to better serve underrepresented and marginalized communities, helping to create more inclusive digital spaces.
I received my bachelor's degree in finance from Shanghai Jiao Tong University, China. Before my Ph.D., I have 3 years of consulting experience, specializing in the technology sector.
Publication
Effects of Scarcity-Induced Demand on Crowdfunding Market (with Zhijin Zhou, Chaoliang Ma, Yong Tan). Production and Operations Management. 2024.
Working Paper
Coevolution of Trader Networks and Follower Dynamics in Social Trading (with Mingwen Yang and Yong Tan). Under the 2nd round review at Production and Operations Management.
Choice Models and Permutation Invariance: Demand Estimation in Differentiated Products Markets (with Amandeep Singh and Hema Yoganarasimhan). Under Minor Revision at Marketing Science.
The Interplay of Opinions and Behavior in Social Learning: Early Cryptocurrency Adoption Dynamics (with Mingwen Yang, Matthias Pelster, and Yong Tan). Under the 2nd round Major Revision at Information Systems Research.
First place, Best Student Paper Award, INFORMS Social Media Analytics Section, 2024
One Size Fits All? Informational Accessibility and Inclusivity in Online Platforms (with Yu Kan, Uttara M. Ananthakrishnan, and Yong Tan). Under the 2nd round review at Management Science.
Image or Network? Exploring the Role of Networks in NFT Platforms Using a Set-Based Approach (with Yong Tan). Working paper.